The Google Ads agency that reports in revenue, not clicks

Ask Reddit about hiring a Google Ads agency and you’ll find one complaint on repeat: agencies that promise ROAS multiples, report vanity clicks, and hide who actually runs the account. Here’s the honest version: a Google Ads agency should build campaigns around your unit economics, optimize weekly, track conversions properly, and show results tied to revenue. That’s what we do, and the person running your account is the person you talk to.

Weeks 1–2: account audit (or build), tracking verified end to end, baseline recorded. Most accounts we open have tracking counting the wrong things. Fixing that comes before spending matters. Weeks 3–6: structure live, search-term pruning begins, first ad copy tests running. Signal, not verdicts. Weeks 7–12: budgets shift toward what converts, losers cut without sentiment, offline conversion data starts training the account where sales cycles allow. By day 90 you have a real answer to “does paid search work for us at this budget”, which is the actual product of the first quarter. Anyone promising profitable week one is guessing with your money.

The keyword you bid on and the search that triggers your ad are not the same thing. Left loosely matched, “b2b payroll software” happily buys clicks from students, job seekers, and people looking for free templates, and the account “gets traffic” while finance asks why nothing closes. Weekly search-term review is the least glamorous work in paid search and the most profitable: every junk query negated is budget re-aimed at buyers. It’s the first place we look in any account audit, and the leak we find most.

One page, four sections: what you spent, what you made (pipeline or revenue, not clicks), what we changed and why, and what’s next. Plus the number most agencies bury: cost per qualified lead, trending over time. What you’ll never get from us: impression celebrations, “brand awareness” as an excuse for missing numbers, or a deck whose length hides its message. If a month was bad, the report opens with that sentence.

Most accounts we open share three leaks: search terms bleeding budget on junk queries, conversion tracking counting the wrong things, and ads pointing at pages that don’t match the click. The paid audit covers your account alongside your site. You get the leak list whether you hire us or not.

High CPCs and long sales cycles punish sloppy targeting. We build for pipeline, not form-fills: intent-tiered keywords, competitor terms where they pay back, and offline conversion tracking so closed revenue, not raw leads, trains the account. When lead quality beats lead count, the machine needs to know the difference.